Hella Bus Blog
BMW just launched a brand new car-sharing system in Munich, Germany, and it is an awesome little glimpse at * t h e f u t u r e *.
I found the story over at GOOD, and as excited as I am about this technology, this idea really strikes me as an, "about time..." moment. First of all, BMW played this car-sharing market really really smart, waiting for the idea to catch on, then taking time to design a really brilliant system. I'm confident the new DriveNow program will overtake CityCarShare, and probably ZipCar, within the next five years. It is like when PlayStation II was released right after Dreamcast and Gamecube (where my nerds at??).
This new form of driving relieves the owner of all the hassles of ownership, and takes convenience to a new level; you can find the nearest car and reserve it with a smart-phone app. Less cars get built - I'm down. People consider driving costs by the minute - I'm down. Could it be a segway to more-efficient forms of ownership in general? I freaking hope so!